A starting price is what the smallest version of that job costs. What you need, I work out into one fixed amount. That amount is in the quote and does not change afterwards unless you ask for it yourself.
All amounts are excluding VAT.
Building — a one-off job
Website
A clear presentation of what you do.
Frequently asked about this: Can I talk directly to the person building my website? · Who delivers a website in both Dutch and English?
One-offfrom €150
Per monthno subscription
Termno contractA one-off job; nothing runs on after delivery.
What you get
- From a single page, built from text and images you supply.
- One round of feedback on the design before it goes live.
- A free concept up front: you see the design before we enter into an agreement.
- More pages and custom work by arrangement.
Not included
- Writing copy and photography.
- Hosting, domain name and maintenance. If you want that taken off your hands, that is the subscription below.
Webshop
Set up and ready to sell.
Frequently asked about this: Who sets up a Shopify or WooCommerce webshop completely?
One-offfrom €450
Per monthno subscriptionYou pay Shopify or your own hosting directly to that party.
Termno contractA one-off job; nothing runs on after delivery.
What you get
- Shopify or WordPress with WooCommerce, your choice.
- A basic setup with products you supply.
- Variants, stock, shipping rules and VAT set correctly.
- A free concept up front, the same as with a website.
- Extendable later with integrations, for instance to your bookkeeping.
Not included
- Entering large numbers of products, product photography and copy.
- Custom integrations. That is by arrangement.
AI Optimisation (AEO)
First a free measurement of whether language models name you. You only pay once you want the repair.
Frequently asked about this: Does ChatGPT name my business?
One-off€400A fixed amount, not a starting price. You pay only after you have seen the free check and want the repair.
Per monthno subscription
Termno contractThe re-measurement after six weeks is in the fixed amount.
What you get
- Free beforehand: five buying questions put to one assistant, so you can see whether you are named now. You decide after that.
- One website up to ten pages.
- Dozens of real buying questions from your field, put to ChatGPT, Claude, Perplexity and Gemini.
- An overview of how often you are named and who is named in your place.
- Repair of what the measurement points at.
- A re-measurement after six weeks with the same questions.
Not included
- More than ten pages, a second website, and a third measuring round. That is by arrangement.
Automation & integrations
Work you now do by hand, set up so it runs on its own.
Frequently asked about this: Who builds an API integration for my inventory system?
One-offfrom €500Once worked out, a fixed amount goes in the quote.
Per monthno subscriptionUnless the integration has to keep running on my server; we agree that up front.
Termno contractFor the build itself.
What you get
- Runs at night, without you having to start anything.
- Reports itself when something goes wrong, so you do not have to check it.
- On paper up front: what exactly is automated and what it does each run.
Not included
- Licences and subscriptions for the systems being connected. You pay those directly to those parties.
Data & Google integration
Knowing what your site does, and your products visible in Google.
One-off€250A fixed amount for setting up one website.
Per monthno subscription
Termno contractA one-off setup; after that you read along in your own account.
What you get
- Google Analytics set up on your site, with a test proving the measurement is correct.
- Search Console connected and your sitemap submitted.
- For a webshop: Merchant Center with a product feed that passes review.
- Everything on your own Google account, even if I did not build the site.
- An explanation of where to find what, so you can read it yourself.
Not included
- Monthly reporting and ad management. That is the service below.
- Fixing product data inside your webshop itself; that is by arrangement.
Direct support on a running website
Something broken or something to change, even if I did not build the site.
Frequently asked about this: Who makes small fixes to a website that already exists?
One-offby arrangementYou hear the amount beforehand; I only start once you say yes.
Per monthno subscription
Termno contractPer job; you are not tied to anything.
What you get
- Fixing errors, changing text and pages, something that stopped working.
- Usually sorted within 48 hours.
- No minimum job: one small change is fine.
- If you take maintenance, the first thirty minutes a month are already in it.
Maintenance & hosting
Your site keeps running, kept up to date and with a backup to fall back on.
One-off€150For the migration and setup. On a yearly contract you do not pay this.
Per monthfrom €39For a webshop or a large site the amount is higher; you hear it beforehand.
Termcancellable monthly or yearlyMonthly with one month notice. On a yearly contract the migration is free.
What you get
- Hosting of your website.
- Updates of the system and the plugins.
- Backups.
- An SSL certificate, so your site keeps running on https.
- Thirty minutes of changes per month: changing text, updating a price, replacing a photo.
Not included
- Your domain name, new pages and redesigns.
- Changes beyond the thirty minutes; extra work is by arrangement. Unused minutes do not carry over to the next month.
Ongoing — per month
Google Ads
Advertising on what people type when they are ready to buy.
One-off€250For setting up the campaign.
Per month€95You pay your advertising budget directly to Google.
Termcancellable monthlyWith one month notice.
What you get
- Keyword research and a campaign on keywords with buying intent.
- Ad copy and the settings for region, budget and hours.
- Conversion tracking, so you see which click became an enquiry.
- Monthly adjustment: keywords that cost money out, what works in.
- A short monthly note on what it cost and what it returned.
Not included
- The advertising budget itself.
- I promise no number of customers and no position. I deliver the work, not the outcome.
Hosting
Keeping your site online, without maintenance on top.
Frequently asked about this: Can my website move to another host without going offline?
One-off€150For moving your site over and putting it online. Maintenance is not included.
Per month€20
Termcancellable monthlyWith one month notice.
What you get
- Your site runs on a dedicated server in Europe.
- An SSL certificate, so your site keeps running on https.
- Backups.
- You report a failure to me and I fix it.
Not included
- Updates of the system and plugins, and changes to your site. That is in the maintenance package, from €39 per month.
- Your domain name.
- Sites on Shopify, Wix or Squarespace. Those run on that provider’s own system and cannot move to my server. I can manage them there, or rebuild them here; that is then a website or a webshop.
Google Business Profile + review follow-up
Keeping your profile current and answering every review, every month.
One-off€250For setting up and completing the profile.
Per month€95
Termcancellable monthlyWith one month notice.
What you get
- Your Google Business Profile filled in completely and kept current.
- One post a week on the profile.
- Every review answered within 48 hours.
- A review request to the client after each completed intake.
Not included
- Advertising budget, photography and separate review software.
- I promise no number of reviews and no position in Google. I deliver the work, not the outcome.
E-mail follow-up
Two mails a month to your own member list, written and sent by me.
One-offno one-off fee
Per month€195
Termcancellable monthlyWith one month notice.
What you get
- One reactivation mail to former members.
- One mail to current members.
- Written and sent by me, in your own mail tool.
- Your list and your tool stay yours.
Not included
- The subscription to your mail tool, advertising budget, and building or buying a list.
- More than two campaigns a month; extra campaigns by arrangement.
- I promise no open rate and no number of returning members.
A concept first, the agreement after. For a website or webshop I build a no-obligation concept up front. You see the design before we agree on anything. AI optimisation works the same way: there is a free check that shows whether you are being named at all, before you commit to anything. All amounts are exclusive of VAT.
Tell me what you need and you will hear what it costs and when it is ready.